What's a social director?

Every household in America has a social director. Usually it's the woman of the house.

She will run the social calendar for her family, never forgetting a birthday!
In households with the most income she spends 77 % of all disposable income.
This prime time woman never leaves the house without her calendar.
No matter where she is, she will at a moments notice approve or dis-approve her husband's cell phone call about a dinner date on this and this date.

In addition, she will be the one that will arrange the dinner dates with her girlfriends and their husband's according to the 'Word of Mouth' reputation of the restaurants.
From divorce attorneys to cruises to the spa's to your restaurant she knows where to go by "Word of Mouth" from her friends.

I remember taking a reservation for a CEO of a Fortune 500 company with 75,000 employees, but when it came time to determine whether it should be 7:30 PM or 8 PM, this CEO had to get his wife and ask 'permission' to make it 8 PM and not 7:30 PM as his wife had requested.
Always focus on your Prime Time Woman guests and make her happy, whatever it takes!
...and you will see a lot of her in your restaurant with all her friends!