How to get your guests to work for you!

Each time a new guest enters your database, make sure you send a 'thank you' note next day, in which you ask your patron to help you by bringing in their friends so more people can try out your restaurant.

In appreciation for their help in bringing in their own referrals buy them a bottle of wine with a party of four or more if they come doing the week when you most likely need the incremental business. It works!