Meet Award Winning Chef Jorgen Moller!

I met Jorgen Moller at his restaurant Out of Denmark in 2004. I was amazed at how many times the lights were turned down in the full and busy restaurant to bring a special dessert out with a blazing danish sparkler lighting the way.

Jorgen explained to me that every sparkler signified a customer who had returned to the restaurant to celebrate a birthday or anniversary. Each of these returning customers were a part of his direct marketing program. Jorgen had never been classically trained as a marketer, but he was among the most intuitive and inventive marketers I had ever met!

I invited Jorgen to speak to the American Marketing Association and he delighted the audience with colorful examples of how he fills the seats in his restaurant. He then darkened the room and had special desserts with sparklers sparkling delivered by the hotel staff. Sadly, Jorgen sold Out if Denmark, but happily, he has dedicated his life to helping other restaurateurs fill their seats night after night.

Colorful, creative and passionate, I am proud to call Jorgen a friend and proud to be a part of brining his marketing lessons to you! In this blogWe will be sharing marketing ideas for restaurants and ideas of how to bring in customers to a restaurant. Please visit often. Comment. participate. We'd love this to become a vibrant an enjoyable restaurant community.