Implement a system where you (the restaurant owner) on the slowest night of the week select one or two tables to be your guests for the night. You would surprise and delight them with a dining experience never to be forgotten and they would definitely tell their friends.
Here’s how it could work: When your guest asks for the bill, they won’t get one, instead, they receive a personal letter from the owner, saying that in appreciation of their patronage they are your guests tonight and the meal “is on the house”. This letter could also be used as a news story in a local paper on how restaurants can grow their business by giving.
The restaurant owner could also entice his guests by mentioning that this is done the same day every week. You want to select the slowest day. Guests are picked at random so no one knows who will be chosen. This makes for a fun night for guests, waiters and chefs who are in attendance that night.
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