EVERYONE LOVES A BIRTHDAY PARTY...

If you are looking for great ways to promote goodwill, increase traffic and sales, look no further than the guest at your tables, because everybody has a birthday.

66 % of all Americans go out for dinner on their birthday according to National Restaurant Association.

"Get this: Eigthty - one percent of those who were send a birthday card redeemed their offer." said Karla Pavese, co-owner of Cuisina di Amore in Liverpool, New York

"Even a poor restaurant operator like me can afford .27cents for a postcard wishing my guests a happy birthday"

"This marketing strategy is cheap to put in place. Get some comment cards out on the tables today. Once your database becomes bigger you will need to automate the process. The first few months of fulfillment can be done by hand, and the money that you will make will help you buy the initial cost to automate your system"

"Do yourself a favor and get into the birthday business. You will gain a friend instead of a guests when you send a card to him or her. And when you make a friend, you have a guests for life."