Boca restaurant gets ROI, return of investment, of 2.314%

After only 13 months of guest database marketing Fleming's Bistro in Boca Raton have 4508
guests in their database.
Each new entry get a 'thank you' note asking their patron to help out by bringing in two or more friends so more people can experience their restaurant.
Each data entry represent two person 95 % of the time wich translate in to 9016 Birthday invitations.
Since most data entry are married couples with a strong sence of loyalty and a good portion of
the American phenomenon of "helping the little guy" their patrons go out of their way to do just that..."help the little guy" prevail and grow his business.
Fleming's Bistro tracks all their redemption's and they know their marketing cost to a teeth
and March 2010 generated a redemption sale on Sundays thru Thursdays only of $ 25.592.98
and their total marketing cost for march 2010 was $ 1.121.92
Not even Madoff can come close to this kind of ROI, return on investment!....2.314%